As a small business owner, it can be tough to stand out in crowded inboxes. In my 15 years working in email marketing, I’ve found that the best way to improve your email strategy is to examine email marketing examples from successful brands. In this article, I’ll share 5 important e...
Not only that, but email marketing is a huge part of our own B2B marketing strategy, and we have tested and optimized every aspect of our emails. Because of that experience, our emails consistently perform better than email marketing benchmarks. For instance, the average email open rate acros...
Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addres...
1. Select the email marketing service that’s right for you With so manyemail marketing toolson the market today, you need to think about an email service provider that can: Send emails on your behalf (duh!) Has an easy-to-use email builder or ability to code emails ...
"Backpacking Guide" email is a perfect example of how they blend compelling visuals with effective marketing strategies. The email uses fun fonts and vibrant images to catch the reader's attention, along with a straightforward call to action that encourages readers to gear up for their next ...
You already know why you need an email list and how to grow one. And now is the time to level up your email marketing game plan.
The types of email marketing are as varied as they are effective—but when you're planning an email marketing strategy, it's easy to be overwhelmed by the sheer number of possible email types to implement. In this article, I'll break email marketing down into four main categories: ...
Examples of call-to-actions: –Read more here (link to your blog) –Come to an event (link to register) –Follow for more (link to socials) –Reply with your opinion (‘mailto:’ link) 5. Analyze and Adjust Email marketing doesn’t end at the send button, turning leads into sales...
Here are the four primary examples of email marketing: Promotional emails These are designed to promote special offers, new product launches or events. They aim to drive sales or prompt a specific action from the recipients. Promotional emails are often time-sensitive and include compelling calls ...
Chatbooks offers one of the best email marketing examples with an expiring discount code. The company automatically sends its “Hurry, Hurry, Buy Now” campaign to all subscribers who sign up for their product but didn’t make a purchase. The email includes an expiring discount code for the ...