3. Avoid Spam FiltersYou spend time creating the perfect email and adhering to regulations, so the last thing you want is to end up in a spam folder.You'll want to avoid the spam folder because:It hurts your deliverability rates across the board. Your contacts will likely miss all of ...
Avoid spammy words that trigger spam filters. These might include words like “click,”“free,”“trial,”“cost,”“cheap,”“prize,” or unusual capitalization and punctuation. Clean your email list regularly to remove inactive subscribers. Segment your emails so that subscribers get content they...
Avoids spam filters:Even if someone doesn't personally unsubscribe after one too many irrelevant emails, their inbox may flag your attempts as spam. Segmented lists helpimprove deliverability. Nobody likes generic emails; they're unhelpful and a waste of inbox space. But more relevant emails trans...
Avoid Spam Trigger Words: Avoid using words that are commonly associated with spam, such as “cash,”“earn money,”“free,” or “act now.” These can trigger spam filters and cause your email to be marked as spam, ultimately affecting your email deliverability. This applies to both the ...
That’s why it’s important to adhere to best practices to avoid being marked as spam yourself. Malicious content has been all but removed by Internet Service Providers (ISPs), who have strengthened their filters in the past few years. This is largely in part to the implementation of anti-...
Ensure Email Deliverability and Avoid Spam Filters Segment Your Email List Comply with Email Marketing Regulations and Laws Conclusion Key Metrics to Measure Email Campaign Success You can measure the success of your campaigns using several metrics. WordPress email plugins typically come with advanced ana...
Moreover, other issues can prevent emails from arriving even if you avoid spam filters. Incorrect email addresses on your list or technical problems on your server can affect your campaigns. Regularly clean your list and choose a reliable email service provider to help you avoid these issues. ...
Pro tip: run your subject lines throughCoschedule’s subject line testerand confidently avoid spam filters. 7. Leverage Social Media It’s another way to communicate so why not use it? A social media presence will increase your brand awareness. You will reach new audiences through people’s na...
Here’s an example of an email that’s definitely spam-bound. Email spam filters look for variations of colors and font styles as afirst flagfor removal. The takeaway:Keep it simple. For each email you send, use no more than 3 font styles/colors total. Don’t forget: hyperlinking a pa...
Avoiding email spam filters Keeping your email list healthy Resending emails Mobile email optimization A/B testing But the list of email marketing tips doesn’t end here! What you can also put into action is: Making an outstanding first impression with awelcome email. If you do provide somethin...