Email marketing has come a long way from the humble newsletter. With the surge of different email tools, targeting strategies, and customer analytics, there are a ton of ways you can engage your subscribers and grow your audience lists. But the amount of work involved, especially when you ...
Email marketing is still ranked asthe most effective marketing channel, beating out social media, SEO, and affiliate marketing. Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? Despite the rise of social, peop...
Marketing automation in email focuses on automating workflows, nurturing leads, and optimising campaign management. AI uses advanced algorithms and machine learning to analyse data and make data-driven marketing decisions. It enhances personalisation, optimises subject lines, generates dynamic content, determ...
Design strategies to meet your needs Email marketing in the sphere of marketing automation Email marketing can act as a vital cog in your marketing automation wheels, allowing you to send timely messages across various touchpoints and influence customer interactions. Email goes well with other marketi...
Learn more:9 Customer Retention Strategies & Examples to Drive Customer Loyalty 3. Helps scale email marketing strategy Remember the idea of sending all those customer emails manually? Ouch. One of the top benefits of email automation is scalability. According to the SalesforceState of...
launch one or two automations, and see how it performs. Think about how the data and how the revenue recognized from those processes roll up into higher business strategies. From there, see what happens. See what data comes out of it, and then you can get more elaborate based on your bu...
Give exclusive content Run a giveaway Quizzes Gated content What are some email marketing strategies? Choose an automated email marketing tool Diversify your calls to action A/B test your email subject lines Promote recent blog posts Regularly clean your list Tag and segment your audienceby...
Email marketing strategies are about playing the long game. Not only do you need to track your metrics, you need to analyze them and know what the information is telling you. Campaign Monitor has an extensivelist of metrics to trackbut here are some of the most important ones: ...
launch one or two automations, and see how it performs. Think about how the data and how the revenue recognized from those processes roll up into higher business strategies. From there, see what happens. See what data comes out of it, and then you can get more elaborate based on your bu...
Automated email marketing systems provide users with powerful and accurate platforms from which to implement profitable email marketing strategies. While automated email isn’t appropriate for every customer interaction, there are many instances where automated emails can not only save time, but also give...