key performance indicators (KPIs) should be tracked to monitoremail marketing success. With customers no longer on a linear or identical path-to-purchase, prioritizing KPIs with consistency helps keep a high-level view of the data points. This not only provides, but also allows...
To get your Net Profit, take the Total Revenue earned from email marketing and subtract the total spent on those marketing activities (Total Revenue – Email Marketing Costs = Net Profit). To arrive at your ROI, divide the Net Profit by the Costs of your investment (Net Profit / Investment...
Email marketing is all about sending messages, tracking responses, and keeping up with unsubscribers. If your marketing strategy relies on email, you’ll be glad to know that email marketing remains alive and well. According to the research firmEconsultancy, "Email continues to be a vital compon...
Many sales and marketing software tools include support for email marketing and tracking in one form or another. The tools in this section are the stand-outs for their email tracking and analytics features, on top of their main marketing and sales capabilities. Note: If you want to see which...
You may cast a large net when kicking off an email marketing campaign. But, inevitably, there will be people who aren’t interested in your emails or what you have to offer. With email tracking, you can quickly identify who opened your emails and who didn’t. With this in mind, you ...
Stop guessing & start connecting with marketing success. Constant Contact makes it easy for your email campaign to succeed with easy-to-read real-time reports.
Email marketing metrics and KPIs: A final thought Tracking your email marketing metrics should be part of your campaign strategy from the start, but the next best time to track your data is now. These numbers tell you what type of content your subscribers respond to, the performance of your...
Stop guessing & start connecting with marketing success. Constant Contact makes it easy for your email campaign to succeed with easy-to-read real-time reports.
21 extraordinary email marketing examples to inspire you 1.Poppy Barley The brand:Poppy Barley is a retailer with stores in Calgary and Edmonton, specializing in leather footwear and accessories, like backpacks, wallets, and purses. Poppy Barley is branded similarly to a lot of high-end retail ...
Tracking and evaluating youremail marketingperformance is the ultimate way toget to know an audience, build upon what works, eliminate what doesn’t, andmake a strategythe best it can be. Plans to measure, evaluate, and analyze should be woven into a campaign from the very beginning. And at...