As a small business owner, it can be tough to stand out in crowded inboxes. In my 15 years working in email marketing, I’ve found that the best way to improve your email strategy is to examine email marketing examples from successful brands. In this article, I’ll share 5 important e...
Why it works:Tapping into holiday burnout, its subject line, “Gift Your Damn Self,” celebrates the idea of rewarding yourself for a job well done. Mejuri’s marketing email was sent just after the holiday season, perfectly timed to align with the overall message of its brand. Self-love ...
If you wonder how outstanding ecommerce brands are achievingemail marketingsuccess day after day, then keep reading. Fromworld-class copywritingto eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email campaigns. In this post, you’ll ...
Product recommendation email marketing examples While product education emails are educational first and promotional second, product recommendation emails are the opposite—they explicitly suggest content, services, or products based on things like wishlists, past purchases, and other content they've inter...
Don’t buy email lists. Many email marketing companies (including Mailchimp) have a strict, permission-based policy when it comes to email addresses, which means that sending to purchased lists is prohibited. Instead, concentrate on encouraging folks toopt intoreceiving messages from you by using...
marketing, now’s the time. And you can use Mailchimp to help you out. Mailchimp is an industry leader in email marketing platforms and helps with everything from managing mailing lists to creating email marketing campaigns. Mailchimp is an all-in-one marketing platform that can help you ...
Heck, many of us skip past the emails from companies and mailing lists we’ve gone out of our way to sign up to! So what chance does a general outreach email have of piquing someone’s interest? Well, email marketing is actually one of the most effective sales strategies there is. The...
Cross-promote each other’s email marketing lists (with permission) Coordinate social media takeovers with clear calls to action (CTAs) The success of these collaborations depends on finding partners whose audience aligns with your target demographic while ensuring that the partnership provides mutual va...
Learn 8 examples of email marketing campaigns your food and beverage brand can send to nurture your customers and grow sales.
That’s it! With these best practices and examples in mind, you’re ready to plan a B2B email marketing strategy to help you generate more leads, convert those leads into customers, and keep customers coming back again and again. Want to learn more about email marketing? Here are a few ...