easyJet’s transactional email shows the booking reference and itinerary for the canceled flight, and includes quick links to their customer service and ‘manage bookings’ page so the customer can easily find a
EasyJet makes it super easy to start this CSAT survey by including the survey in the email content. Clicking the link leads customers to a longer survey that allows them to provide more detailed feedback. The email is personalized with the customer's name, booking number, and flight details...
Source:EasyJet This campaign showed EasyJet customers how they'd used their aviation services, making the popular company a household name. This was precisely when air carriers were trying to lose their "luxury" standards and become more affordable and accessible. EasyJet's expert use of data m...
The easiest way to get started is by creating customer personas. When you understand how your customers make purchasing decisions, you’ll be able to leverage the right data. Example: EasyJet The folks at Campaign Monitor highlight a great example of using different data points to createpersonal...
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