In practical terms, bad email etiquette will be too direct, too informal, come off as pushy, ungrateful, or spammy. It’s also bad etiquette to make assumptions about the reader, talk politics, pass judgment, or make generalizations. Email etiquette broad rules of thumb Professional email eti...
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Using a call to action (CTA), which is a line of text that directs the reader to take the business’ desired action, will help improve the click-through rate. Bounce rate: The measurement of the number of emails sent versus the number of emails delivered. Industry averages Want to...
This email starter is a direct bridge from a previous encounter, neatly tying the past conversation to the present follow-up. It’s an efficient way to remind the recipient of the specific context and timing of your last meeting, making it easier for them to recall the details and relevance...
In that case, the open rate might be all you care about because you have yet to express a desired action for your subscribers. Click-through rate: An email that intends for your subscribers to take action, like purchasing a product, completing a survey, etc., you want to look toward ...
This template strikes a good balance between enthusiasm and curiosity — it signals that you’re interested in the opportunity but would like to discuss it further before officially throwing your hat into the ring. If you already know something about the role, you can attach your resume, otherwi...
This post was updated in 2023. Excerpts from the original article by Danni White may remain. Discover your competitors‘ strengths and leverage them to achieve your own success Free Competitor Analysis Tool Sydney Go Sydney has been creating content for over 10 years. She has been a writer, ...
Provide effective calls to action (CTAs). These will help direct users to do the actions you expect from them. To be effective, CTAs must: - Be clear (use simple language) - Be unique (avoid overused words) - Ask for only one thing ...
Your customers, who are their direct competitors Industry-wide problems Industry-specific jokes 2. Go for a Contextual and Compelling Introduction Introduction is that bridge between the subject line and the email body where you discuss the reason for your email. And just like subject lines, you ...
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