A/B test elements of your email design like CTA, colors, images, layout, tone, white space, etc. Don’t be afraid to test out as many elements as you can. Make sure the design you select works best in terms of reach and engagement. Your final email design should convert the greatest...
founder of Really Good Emails, talked about the do’s and don’ts of designing automated emails. One of the main takeaways was the idea of creating an email design system that helps you streamline the email creation process, especially when you’ve got a big team. You can watch the recor...
5. Use a mobile-first email design Without question, people are opening emails on mobile devices. That means an email design best practice is to adoptmobile-first email designprinciples and ensure emails are responsive—meaning they adjust depending on the size and orientation of the screen someon...
What's in a good email design? Everything you need to know about grabbing your reader's attention and getting them to take action.
It’s also a best email marketing design practice to incorporate color psychology. To choose complementary colors, check out this chart about the emotional impacts of different colors.Free color palette tools like Coolors can also help you create a professional-grade palette in minutes....
Best Practices for Creating an Effective Email Signature Design The email signature design is a small block placed at the bottom of the digital newsletter. It does not have much space, but it does not mean it has to be blunt and insipid. On the contrary, it should be catchy, impressive,...
It’s good practice to highlight links or use large buttons so they’re clearly visible to subscribers. Email design best practices What can you do to truly optimize your marketing emails? Try following these email marketing design best practices: 1. Stay on brand Think about some of the ...
This is not only a best practice but will also help you remain compliant. 2. Size Matters There are multiple elements within your HTML email design where you need to consider the size. From character limitations for subject lines to proper image sizes -- you need to pay attention to these...
Why they're important 10 responsive email design best practices 4 responsive email examples Responsive emails in MailerLite Summary We’ve all opened emails on a phone or tablet where we had to scroll sideways to read everything, or struggled to click a tiny link, or seen missing blocks of...
While you want to keep your unsubscribe rate as low as possible, an unsubscribe is always better than being flagged as spam. Every email you send should include an easy-to-find unsubscribe link, usually in the email’s footer. That’s not just best practice. It’s actually legally required...