Tired of seeing your emails land in the dreaded spam folder and not reaching your audience? Download this free email deliverability checklist and start sending email campaigns that make your cash register ring.
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference ...
So, your Gmail deliverability may look different from your Microsoft deliverability, for example. 3. The email is delivered Once the email has successfully made it through the ISP’s gateway, it is considered delivered. The sender’s reputation and subscriber engagement history will determine if ...
Deliverability Metrics Finally, it’s important to keep a close eye on your delivery metrics. These metrics include delivery rate (percent of emails that make it into the inbox), bounce rates, unsubscribes, and spam reports. For an email deliverability deep-dive, read our Email Delivery Guide...
Knowing the deliverability basics is key but sometimes implementing them takes a village. Mailgun Optimize’s Deliverability Services adapt to individual email programs and support businesses improve their email ROI. In fact, a Forrester’s Total Economic Impact (TEI) study commissioned by Mailgun to...
Do you want to increase your email deliverability and open rates, boost your click rates, and decrease unsubscribe rates? Then email segmentation is the way. Email segmentation can drastically improve the effectiveness of youremail marketing campaigns. ...
Though an email bounce sounds simple, it seriously affects deliverability. There are two types of email bounces. Soft bounce A soft bounce is a temporary delivery failure that occurs when the recipient's mailbox is full, when the receiving server is down, etc. When emails soft bounce, the ...
Are you looking for the best SMTP service providers to supercharge your email deliverability? When it comes to sending WordPress emails from our websites, we rely on trusted services like SendLayer and Mailgun. These SMTP service providers help ensure that messages reach our users’ inboxes ...
For example, since starting out with GetResponse,Submission Technology, a lead generation agency, reports increasing engagement to the tune of a 31% open rate. It also boasts a 7.31% unique click-through rate and a 99.2% email deliverability rate. ...
Email Authentication: The Key to Email Deliverability September 4, 2024 A day of reckoning is coming for email deliverability. New requirements from Google and Yahoo could block critical customer emails or mark them as spam if not properly authenticated. This is where DMARC (Domain-based Message...