These are best practices for email deliverability to achieve that: 1. Send emails to a highly engaged email list with a high click rate The “high click rate” threshold here will depend on your industry. That’s why subscriber segmentation will be your best friend. For ecommerce that sells...
all your efforts to create a high-converting email will be in vain. Without excellent email deliverability, you may forget about good open rates and conversion rates. Therefore, make sure it is as high as possible.
Best practices to improve email deliverability Enhance email marketing success with effective email deliverability It’s important to craft witty email copy, develop engaging subject lines, and send your email campaign at the right time—but your emails first have to land in your subscribers’ in...
In today’s email environment, your email deliverability relies on your sender reputation. Setting up a sunset policy and cleaning your database of cold records is one of the most powerful ways to improve your reputation and the ROI from your email programs. In the email world, there are no...
If you’re not sure if your email is landing in the inbox, spam folder, or a promotional tab, then ask recipients to safe-list your email. Not every subscriber will do it, of course, but adding your email address to their contacts helps your email deliverability in the long run. ...
In email marketing, this process is also known as list hygiene. Ensure you are sending campaigns to valid and deliverable email IDs. You can remove leads who have not engaged with emails in the past six months. The deliverability of your email depends upon the quality of your list, not th...
For example, since starting out with GetResponse,Submission Technology, a lead generation agency, reports increasing engagement to the tune of a 31% open rate. It also boasts a 7.31% unique click-through rate and a 99.2% email deliverability rate. ...
Pro tip:To improve your brand’s image and deliverability, make sure tosend your email using a custom email domain, e.g., james@yourdomain.com, instead of using free domains from services like Google or Yahoo! And while you’re at it, don’t forget toauthenticate it, too. ...
SMS Deliverability Over 5.2 billion people have access to SMS, including many people who lack a smartphone or broadband internet. While SMS is the most widely used application in the world, businesses today face challenges with implementing and scaling their SMS delivery programs. SMS deliverability ...
So, what’s a “good” email delivery rate and deliverability rate? In an ideal world, 100% of your emails would be delivered—and most email marketing programs get fairly close to that, with a goal of 90-98%. Here at Litmus, we aim for 95% or above, and any email delivery rate ...