And since a simple subject line doesn’t offer much opportunity for visual customization and media, those little emojis have the ability to make a big difference. Ask questions. Email marketing should be an outlet for you to create relationships with customers an...
Higher Open Rates: An engaging subject line can significantly increase the recipient’s likelihood of opening the email. This is especially important inemail marketingcampaigns, where open rates often measure the campaign’s success. Encouraging Engagement: Subject lines can also encourage engagement with...
“Sale-abration,”with a coupon for 50% off bestsellers. Another Levi's email subject line used a clock emoji with the subject line,“Time for more ⏰ for you.”Now that it’s a new year, Levi’s is using theNew Year, New Youtagline to inspire the reader and shopper to make ...
There’s a lot of debate about the best time to send emails that we won’t get into here. But if you do have a time-basedemail campaign, use the subject line to build a sense of urgency so readers take action quickly. You can send renewal emails before subscriptions expire with a no...
Send a re-engagement email campaign to any subscribers who haven’t engaged with an email in 90 days Prune any subscribers with email addresses that come back with a hard bounce, who have marked you with a spam complaint (the worst!) or those who still don’t engage with your email camp...
Crafting a great email subject line is an important part of building a successful email marketing campaign. The subject line is subscriber’s first encounter with your email campaign, and it’s what gets them to open it. Without a good email subject line, your email marketing campaign could...
Best practices to get the most out of your New Year email campaign Fireworks, champagne, new calendar dates, and new resolutions. The start of a new year feels ripe with possibility. It’s also a great time to send out warm New Year emails to your subscribers and build on the success ...
Personalized vs. non-personalized email subject lines. Source:Email Marketing Benchmarks Read more: 1.What is email marketing? 2.How to send an email blast the right way? 3.Inspiring email marketing campaign examples 3. Add a punch through preheader text ...
Our subject line helper checks to see whether your subject line follows our tips around best practices, which are based on the open rate performance of hundreds of millions of emails in Mailchimp. We’ll display a green check mark for each tip you follow. If your subject line conflicts wit...
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