Start Free TodaySee pricing Why ROI matters There are many reasons why email ROI is important and why you should monitor it continuously. Keeping track of ROI: Gives you an idea of your campaign’s profitability Enables you to tweak your campaigns based on what works to drive better returns ...
The perfect email campaign will grab the reader’s eye, keep them engaged, and give subscribers a reason to convert. In this guide, we’ve broken the email into three sections: The basics: Everything you need to create fully optimized email marketing campaigns. The template: How to create ...
Once you’ve figured out your main goal, it’s important to get specific. For example, if your goal is to increase sales, think about how many sales you’re aiming for. If it’s generating leads, consider how many new leads would make this campaign a success. Metrics After defining you...
This guide explains how. Table of Contents What is an email marketing campaign? An email marketing campaign is a series of connected email messages that promote your business to your target audience. The classic example of an email marketing campaign is several emails promoting a new product,...
How to Do Email Marketing Successfully: A 5 Step Guide Step 1: Define Your Goals Step 2: Choose an Email Service Provider Step 3: Create an Optin Form to Build Your Email List Step 4: Select the Type of Email Marketing Campaign To Send ...
Landcafe.pl, an online store selling artisanal coffee, converts 54% of their email subscribers into paying customers thanks to an automated email campaign. The reason why this campaign is so successful is because, as the company’s owner puts it, “Our audience are people who know the differ...
That’s why building a successful email marketing campaign is more important than ever. The problem is most people don’t know how to do it right. (In fact, you’ve probably seen those people’s work in your email inbox.) This post is long, but it’s worth reading. We’ll discuss ...
2. Create a Campaign for Each Email List Look at each list and start putting together a series of emails you’ll send to each one. For example, if one of your lists is filled with small business leads who are at the awareness stage of their journey, then send them more entry-level ...
This post wouldn't be complete without some examples of restaurant email templates to inspire your own campaign. Not sure how to design emails that people will read? We break down how to do this in another guide that walks you through planning the layout of the email and its visual composit...
For example, Sephora offers early access to new products for its highest rewards tier—not an email-specific example, but you can certainly make this incentive and reward work for your email marketing campaign. 3. B2B vs. B2C: keep them separated ...