Most free tools support basic reporting and analytics, but a reliable free tool should help track metrics such as open rates and click-through rates. It’s important to note that not all free tools offer these features. Also, you may not need some of these features, and that’s okay. ...
Our marketing analytics tool captures real-time data, helps you track performance over time, look for trends and increase sales. Sign up Now → What are Email Marketing Metrics and KPIs? As the name suggests, the KPIs help you make campaign decisions based on the right goals. With their...
EmailAnalyticsis a web app that visualizes your team's email activity in Gmail and Outlook. It enables you to measure and improve email response time, see how many emails each rep sends and receives daily, and much more. Email response time is a particularly important KPI for sales and cus...
There’s no way to track email response time in Gmail, so you’ll need to use a separate email tracking tool like EmailAnalytics. 3. Emails by label. You’ll also want to track how many emails you’re getting in each of several categories, and how many emails you have in each sectio...
It must harbor a good marketing automation feature. As such, the tool must allow you to schedule and send bulk, personalized and targeted emails without a hassle. Look for a tool that allows easy contact list management, tracks the performance of your campaigns, and segments your contact list...
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Track Your EffortsMeasure your marketing success and collect powerful data for better decision-making. Tracking Reporting & Analytics Custom Reports All Resources Marketing BlogDiscover an inexhaustible source of knowledge to master digital marketing and step up your game today. ...
Analytics and reporting: Comprehensive insights into open rates, click-through rates, bounce rates, and more can guide strategy and improve campaigns over time. Deliverability: Make sure the tool has a good reputation for getting emails into recipients' inboxes and not spam folders. Templates and ...
Those newsletters and autoresponders go out as bulk emails to your entire contact list. Of course, the tool filters through new prospects for this purpose. Finally, you can optimize your strategy by getting detailed analytics. The audience segmentation is great, as autoresponders are set up based...
No bulk email sender is created equal. If you just need a simple tool that allows you to send mass emails, no personalization or automation necessary, then make sure the tool you land on doesn’t come with more features. Otherwise, you’ll just be paying for things you don’t need. ...