Click-through rate: An email that intends for your subscribers to take action, like purchasing a product, completing a survey, etc., you want to look toward your click-through rate to determine the success of your email blast. Consider looking at the heat map of your email to see what el...
Pro tip:Video isn’t the only engaging content format that you can embed into your emails. Interactive content like clickable surveys, forms, and games are becoming more popular as more mailbox providers start to support them. Read our guide to learn more aboutusing gamification in emails. 8....
For subscribers who have been inactive for a longer period of time, you may want to send out a targeted email to see if they still want to hear from you, or if they’d rather unsubscribe. And at a certain point, you may want toremove subscribers who have been inactivefor a long time...
One of the reasons behind a drop in email engagement is that most email campaigns boil down to salesy and promotional messages. Being in a constant rush often leads to shortcuts – such as skipping segmentation and sending a genericemail blastto everyone in an email list. And that won’t p...
Creating impactful post-trial surveys and discount offers If your subscriber joined your mailing list as part of a free product trial, the goal of your onboarding emails is to convert them to paying customers. As their trial period draws to a close, ask for feedback about their experience. ...
For example, 1973 Ltd. once sent an email blast about a Charity Christmas Quiz where the winner could donate to a charity of their choice. Image Source 3. Gather Customer Feedback Collecting customer feedback is crucial, but traditional surveys can often feel tedious. Why not turn your survey...
This also builds a rapport with your subscribers, so they’re also more likely to engage with email surveys, read newsletters, and engage with other emails that may not be as focused on direct marketing. Email segmentation makes your email channel better for email marketing and more useful for...
Survey email blast There is going to be a time that you need your readers to go to bat for your brand. It could be filling out a survey, like in this example below, or helping you promote a new blog post. EDIT THIS NEWSLETTER TEMPLATE Whatever it may be, most of them are going to...
Personalization isn’t new for 2024, but it keeps picking up steam, becoming increasingly important for email programs. Batch-and-blast emails just aren’t going to cut it or result in high conversion and engagement rates. To personalize your emails, you must first consider what user data you...
Then, host your giveaway on a landing page and send out a newsletter or email blast to your newsletter subscribers with a link to enter. It’s up to you what you set as the entry conditions. For example, you could require users to share the contest with their friends, or like your ...