It’s true about everything, even small businessemail marketing. You must measure efforts to determine results. You must have a clear understanding of trends and campaign strategies used by your competition and others in the industry. Then, you can start 2025 prepared and ready to succeed. One...
Use these metrics as green-light benchmarks to monitor the success of your marketing emails. Look for trends in the data to identify areas of improvement. You can also use A/B testing to experiment with different subject lines, visuals, and other variables. Drive growth with ecommerce email ...
Email automation is a powerful tool that can help businesses save time, increase efficiency, and improve the effectiveness of their email marketing campaigns. Here are some specific benefits companies can gain from using this technology. Higher sales ...
Trends on the Move Readers of our post on 2023’s Competitive Differentiators might recognize that two trends are missing from this year’s group of low adoption–high impact trends: customer data platforms and dark mode–optimized email designs. Both have moved over to our Proven Essentials quad...
Which of these trends sounds most promising to you for the future of email designs? Do let us know in the comments below. Author Bio:Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specialises in crafting professiona...
Make the calendar flexible. The calendar should change as business evolves with the market’s trends and needs. Do not plan it for a year. Leave room for improvements and adjustments. Start slow and low by covering monthly or quarterly tasks. Revisit your schedule to make it relevant. ...
If you want to engage your audience, there’s nothing better than videos. Unfortunately, email clients are still behind the trends, and video support is limited to only a handful of mailbox providers (such as Apple Mail, Outlook for Mac, and Thunderbird). That doesn’t mean you can’tsen...
In truth, most of the AI that is discussed in the marketing world concerns the automation of processes. Marketing automation is centred around providing the most relevant content at the most suitable time to a specific individual or group, be they existing or potential customers. The intelligent ...
As businesses strive to cut through the noise in overcrowded inboxes, staying up-to-date with the latest trends and best practices is crucial for success. Top email marketing courses not only teach the fundamentals but also provide insights into emerging trends that are shaping the future of thi...
6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy