Airbnb is very specific about the survey process. Airbnb’s customer feedback email is successful because: They’re specific about why they want their customer’s opinions and how long their survey will take to complete. They explain why they’re collecting answers from clients: It’s to...
2. Airbnb In this email, Airbnb shows a classical example of personalization based on geographical segmentation. Recipients who are visiting San Francisco and using Airbnb will get this email tailored to them to find the best experiences in the San Francisco area. Source 3. Netflix Netflix, ...
Upselling emails are popular among accommodations sites such as Booking.com or Airbnb. Their aim is to convince subscribers to spend more on their service. They can do so e.g. either by getting the customers to stay longer at a given hotel or book a more expensive room. This way their ...
Here’s a basic welcome email from Airbnb to a new customer. It highlights the millions of places to stay, the hundreds of thousands of cities and countries, and the over 220 countries and regions. The email ends with a compelling CTA to inspire readers to click through. Spotify sends out...
Image-rich newsletter from Airbnb Whatever you choose, put some thought into ensuring that your emails not only reflect your brand but also resonate with your target audience. Once you have that covered, you can experiment with specific elements of your email to see if any of them drives more...
For example, Airbnb sent the following email to a segment of their subscribers who live in parts of the United States that they knew were experiencing chilly weather. The email entices subscribers to take a trip with copy that reads,“Woke up on the wrong side of the cold front? Jack Fr...
Airbnb is one such company that offers up to $100 when you refer a new friend. The referral push comes in the same email as your reservation email, so you won’t skip reading this. Also, because you want to ensure you have all the details of your trip, you're reading the entire ...
Example 1: Airbnb Another great example from Airbnb, this email offers a great starting point to anyone who wants to become a host. It lays out the steps you need to take in a clear and intuitive manner, offering an overview even to complete beginners. ...
Airbnb shows a home reservation (more like a studio) in San Francisco. A clear image of the room within a clean email design is displayed in the center of the email copy, reassuring the customer of their choice. Also, the details about the day, date, and check-in and checkout time ...
This Airbnb email does a great job of conforming to the F-pattern layout: It opens with an eye-catching headline that spans the entire email and follows it up with an informative subheading. The email’s left alignment makes all of the copy easy to read—and even the call-to-action ...