A picture is worth a thousand words. That statement should be as true today as when Frederick R. Barnard first suggested it in the late 1800’s. However, as an illustrator famed for his work on the novels of Charles Dickens and early visual advertising campaigns, it’s safe to say that ...
To help you get started, we’ll cover why email personalisation works (hint: it makes people feel heard) and the tips and tricks you need to effectively personalise your email marketing campaigns. The Issue With Generic Emails Generic emails are impersonal, and this comes with consequences. For...
Email A/B testing is the process of sending two versions of an email to two subscriber sets. Curious about how to A/B email campaigns? Find out now!
You can also include the subscription form at the end of your blog posts, share it on your social media or include it in your paid advertising campaigns. Make sure your form is simple and doesn’t have too many fields to fill out. Otherwise, you risk discouraging visitors and losing ...
Personalization tactics develop deeper connections with your customer and create high levels of engagement. Here are eight personalization strategies to make your email campaigns successful. 1. “From” name When your subscribers know from whom they are going to receive the email, they will be more...
Run your email marketing campaigns with Constant Contact Contents[show] Benefits of Email Marketing I'm a big believer in the power of email marketing. There are a few reasons for that. 1. Everyone Uses Email Email is a fact of life. And whether your audience is old, young, or somewhere...
With the kids heading back to school and Labor Day just around the corner, summer is officially coming to a close, and that means that cooler temperatures, fall colors, hay rides, and apple cider are closer than you realize. Start planning your fall email campaigns, and you will be ready...
You can optimize the effectiveness of your email marketing by integrating it with other efforts, like social media, text marketing,pay-per-click (PPC) advertising, and other campaigns. Today’s students prefer Instagram, TikTok, Snapchat, and YouTube for social media. Prioritize cross-promotion ...
Saving you time and money. The easiest way to start is by using triggered campaigns, which automatically send emails to an audience member when a specific event happens. Some events include holidays, birthdays, purchases, or an item left in the cart. ...
Next, if you’re advertising for a B2B brand, reference their company name and position. Here, you’ll show the potential customer that you have done your homework and are not just deploying a “spray and pray” approach. Sadly, people who design email campaigns frequently skip this step. ...