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Consider setting up a separate email address for sales and customer service so your personal email account remains private Make sure no personal details can be seen in the background of photographs of items for sale, e.g. house number or car number plates ...
Hard bounces are permanent errors; they are most common when you send an email to an invalid email address. Soft bounces indicate a temporary problem with your email, like a technical difficulty or a recipient’s inbox being full. A high bounce rate (more than 2%) can decrease your email ...
The importance of every email address increases dramatically in anticipation of the biggest sale of the year. By the way, we have a comprehensive guide on building email lists, be sure to check it out. And don’t forget to also clean up your lists, because it’s not quantity, but the ...
Think of email addresses as a currency — you wouldn’t give money away for free, right? Offering an incentive is the simplest way to gather email address. There are many ways you can do this, of course. Some prefer to give something away for free while others simply offer a newsletter...
How to collect customer emails for retail marketing To unlock email marketing’s full potential, you’ll need a list of email subscribers. Fortunately, it’s easier to convince someone to give you their email address than it is to make a sale. Let’s look at a few ways to grow your em...
This line promises the reader a fresh perspective on how to address their problem. “Fix your [pain point] in [X] weeks” The fixed timeline implies that a practical plan to solve the reader’s issue can be found inside. “Need a solution that’s more [reliable/cost-effective/scalable]...
You now have a clear three-step process for generating email marketing campaign ideas. First, clarify the business goal, objective, or priority you want to address in your campaign. Second, identify the marketing strategies you want to use to pursue that goal. ...
Through email marketing, you can speak directly to each individual customer. You can send them the content, offers, and updatesmost relevantfor their circumstances. You can address their concerns on a bespoke level, and you can tailor your content in a way which feels personal to them. Email...
Your customers email address or domain (website address) is blacklisted– Our email provider stops sending emails to domains that have been blacklisted above a threshold. If you customer was blacklisted then they need to do their best to clean up their domain name with various mail service provi...