1. Argos Argos is a UK-based toy and home-furnishing company that adopted a cart abandonment email strategy. Whenever users abandon a cart, Argos will send a follow-up email with six alternative products based on the customer’s demographic information and what he or she has added to ...
But, as we all know, customer loyalty is critical for email service providers, it delivers licence renewals, brand advocates, and is an essential cog in creating a profitable business model. However, as with the rest of the martech stack, ESP loyal...