Voice:The tone that you use on your signup forms should match your brand. Your company has a personality that is uniquely yours, and it should shine in everything from your blog content to your signup forms. Incentive:The only reason someone signs up to receive your emails is because they...
Humans have a natural desire for closure. We don’t like having gaps in our knowledge. You can leverage this desire for closure by leaving your subject line open-ended so subscribers will be curious, like a cliffhanger that can only be satisfied by opening the email. You can make subscriber...
Conrad’s first move has been to shake up the company’s leadership, with both the chief product officer and chief commercial officer leaving. And, while both of its major product launches last year, the Sonos Ace headphones and the Arc Ultra soundbar, are widely regarded as hits, the...
Under implied consent, users already have a relationship with a company. For example, they may have bought a product from your brand in the past. Either way, recipients must have agreed to hear from you. Abandoned cart email strategy So how can you use abandoned cart reminders as an e...
Email automation workflows.Trigger emails at the perfect time in response to customer actions or needs. Need to onboard new subscribers? Automatewelcome emails. Are customers leaving items in their carts? Automate an abandoned cart sequence. Automation workflows can get as complex as you want and ...
When deciding on your approach, consider your relationship with the recipient and whether your industry or company has a more formal culture. Use a formal closing if you’re contacting someone you haven’t met, someone in a position of authority, someone outside your organization, or prospective...
When writing your farewell email, don't go into any negative reasons you are leaving the company or speak badly about your co-workers or superiors. You don't want anything that you write to hurt you in the future, so strive to maintain a positive and professional tone. ...
But in certain contexts, the overuse of exclamation points can do more harm than good. This is especially true if you’re forging a new relationship or contacting someone outside of your company. You are, after all, a representative of your work when you use a company email address. But ...
Sometimes, you want to apply for a position at a company, but you're not sure if they're hiring. Almost everyone has adream companythey'd like to work for. So, if you find yourself in this position, it's absolutely fine to reach out to the hiring manager to let them know you're...
A site where someone’s name is the domain name, for example. If you come across a site like davidfarkas.com and you see a newsletter that can be subscribed to, hit that subscribe button. Once that’s done, you can simply reply to one iteration of the newsletter. ...