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I've been in the consumer space over 30 years and never seen a 20-point jump in unaided awareness in just a few years. As great as that is, the leading U.S. mass cosmetics brand has 55% unaided awareness, giving us confidence in our runway for growth. In summary, we believe our f...
e.l.f. Cosmetics quickly amplified its presence on social channels to connect and engage with customers. It also launchedthe e.l.f. Cares pageas a COVID-19 resource for its audience to stay safe and inspired. Since then, e.l.f. Cosmetics has seen double-digit growth in online business...
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I originally boughtFire Corala few months ago and didn’t use it because I found the plumping gloss scent off-putting. A few weeks ago I started using the clear gloss side and liked the way it tingled. Unlike the Super Glossy Lip Shines and Candy Shop Lip Tins, the plumping gloss is...
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And a survey from real estate firm Coldwell Banker Commercial Affiliates found that half of respondents would give up lower prices online in exchange for personalized assistance or advice from an associate in store. There may also be larger struggles ahead for the cosmetics market. In August, ...