Can you please check out ELF’s new liquid blush? Camo Liquid Blush hydrogenated polyisobutene, hydrogenated poly(c6-14 olefin), boron nitride, octyldodecanol, trimethylolpropane triisostearate, illite, hydrogenated styrene/methyl styrene/indene copolymer, trimethylsiloxysilicate, c9-12 alkane, alumina,...
Cosmetics’ Camo Liquid Blush, launched in December 2023, took fourth place. While the catalysts for each of these product’s virality may vary — indeed, there is still no one-size-fits-all formula for that coveted status — each was optimized, whether in terms of product...