(2005), "Elaboration likelihood model: a missing intrinsic emotional implication", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14 No. 1, pp. 79-98.Jon D,Morris,ChongMoo,Woo,Singh,AJ.Elaboration likelihood model:A missing intrinsic emotional implication. Journal of Targeting...
详尽可能性模式（Elaboration Likelihood Model，简称ELM）详尽可能性模型（ELM）是由心理学家理查德·E.派蒂和约翰·T.卡乔鲍提出的。是消费者信息处理中最有影响的理论模型。根据这一模型信息处理和态度改变的一个基本量纲是信息处理的深度和数量。ELM模型的基本原则是：不同的说服方法依赖于对传播信息作...
内容提示: Elaboration Likelihood Model10/31/2015"Co-creating value-added thoughts every class period."1Petty & Cacioppo 1986 文档格式:PPT | 页数:9 | 浏览次数:20 | 上传日期:2014-04-18 04:16:15 | 文档星级: Elaboration Likelihood Model10/31/2015"Co-creating value-added thoughts every class...
精细可能性模型(elaboration likelihood model ) 相关知识点: 试题来源: 解析 指的是主张说服性沟通方式有两种可以引起态度改变,一是中心路径,人们有动机、有能力专注于沟通中的逻辑论证;二是外周路径,人们不去注意逻辑论证而受到表面特征(如演讲者是谁)的影响。
The majority of studies test elaboration likelihood under three separate conditions: low, moderate, and high. However, there are no studies that account for the entire continuum. Third, the dual-path nature of the model has been an issue since the ELM was first introduced. Specifically, the fa...
ElaborationLikelihoodModel (ELM): “Attitudescanbeformedor changedbasedonthe amountandnatureof thinkingandifwecould changeaspecificattitude towardsabehavior,thenwe couldchangethebehavior” What is ELM? ● Attempt to change attitude Elaboration = Thinking → ...
求翻译:Elaboration Likelihood Model (ELM)是什么意思?待解决 悬赏分:1 - 离问题结束还有 Elaboration Likelihood Model (ELM)问题补充:匿名 2013-05-23 12:21:38 精细加工可能性模型( ELM ) 匿名 2013-05-23 12:23:18 阐述可能模型(榆木) 匿名 2013-05-23 12:24:58 阐述可能模型 (榆木) ...
The elaboration likelihood model or ELM is a theory used to describe how a person might be persuaded using the principles of rhetoric.
求翻译:Elaboration Likelihood Model是什么意思?待解决 悬赏分:1 - 离问题结束还有 Elaboration Likelihood Model问题补充:匿名 2013-05-23 12:21:38 精细加工可能性模型 匿名 2013-05-23 12:23:18 拟订可能性模型 匿名 2013-05-23 12:24:58 阐述可能模型 匿名 2013-05-23 12:26:38 拟订似然...
Theelaboration likelihood modelis a theory of persuasion that suggests that there are two different ways people can be persuaded of something, depending on how invested they are in a topic. When people are strongly motivated and have time to think over a decision, persuasion occurs through thecen...