Your entry should tell the complete, concise story of all marketing communications that were created and implemented for this campaign and account for other factors that influenced the outcomes. SOURCING YOUR
strategy, and measurable results. Known globally as a benchmark of marketing effectiveness, the Effie Awards have celebrated the power of impactful campaigns since their inception in New York in 1968. Today, they are recognized in more than 50 countries...
Now in its second year on home soil, the global Effie programme celebrates the most effective marketing communications campaigns of the past year. Known by advertisers and agencies as the pre-eminent award in the industry, the awards honour the most significant achievement in advertising and marketi...
艾菲效果营销奖 Effie Performance Marketing Awards (PMA) 作为艾菲全球首个数字生态创新奖项,艾菲效果营销奖以“增长”为导向,始终致力于引领数字生态创新,表彰数字经济领域的不断突破和商业成就,助力全球商业实效增长。参赛公司增长111%,参赛作品增长49%,覆盖品牌增长77%,连续四年实现“全维度”增长!2023年,艾菲效果...
The 2020 Effie Index rankings reflect the performance of more than 4,000 finalists and winning entries in one global, four regional and 46 national Effie Awards competitions held around the world from 1 January 2019 to 31 December 2019.
In the specialty world, it seems, you’re either a winner with a strong festival presence and marketing campaign behind you and possible awards attention ahead, or you’re a small non-entity, a loser. (This story also reminds of the dangers of high-profile players writing about public domai...
“Marketing effectiveness matters more than ever, especially in times of economic uncertainty,” according to Traci Alford, president and CEO of Effie Worldwide, which is why the 2020 Effie Index is particularly noteworthy. The 10thannual ranking considers the performance of 4,000 finalists and winn...
Effie Worldwide has unveiled the 2021 Effie Effectiveness Index, the annual ranking of the companies behind the world’s most effective marketing efforts.&