All rights reserved.The focus of the study is to achieve the maximum advertising value on ecotourists using social media. In this area, the main objective of the "Technology Acceptance Model (TAM)" is to increase the present awareness of social media marketing. This topic is primarily ...
I used to be a technology optimist. During a 35-year career investing in the best and brightest of Silicon Valley, I was lucky enough to be part of the personal computer, mobile communications, Internet, and social networking industries. Among the highlights of my career were early...
The moderating effect of Social Media marketing was analyzed in the relationship of Brand equity and customer purchase intention. The study is undertaken on Generation-Z who are buying branded apparels. The Structural Equation Modelling (SEM) is used for analyzing the hypotheses. 展开 ...
Negative Social Effects of Advertising 助长物质主义: 广告会助长物质主义文化,将自我价值和社会地位与消费品挂钩,从而导致不满和不快。 例如 奢侈品牌广告将高价商品与成功等同起来,会让人们对自己目前的地位或财产感到不满。 可能误导消费者: 有些广告会夸大产品的优点或隐瞒缺点,误导消费者。 例如 承诺效果不切...
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While social media makes it easier to meet new people and make friends, it also enables cruel people to tear into others with little effort. Perpetrators of bullying can use the anonymity that (some) social networks provide to gain people's trust and then terrorize them in front of their ...
Exploring Nostalgic Advertising Effects on Social Media: A Case of UK Retail Bank BrandBanksnostaligicadvertisementemotional appealstop catWhile practitioners have adopted nostalgia-based marketing and advertising strategies, consumers' responses have also been empirically considered, the theoretic...
Theoretical contributions and practical implications for social media advertising and digital consumer behavior are discussed.doi:10.1080/00913367.2019.1663320Amy ErrmannYuri SeoYung Kyun ChoiSukki YoonJournal of Advertising
(2018) in their suggestion to inspect a single platform, instead of “Social Media” as a whole, as they found great differences in usage patterns and the impact on advertising performance across platforms. The paper at hand focuses on Instagram (IG), which is one of the large platforms ...
This study presents a quantitative examination of the qualitative impact of magazines on advertising effectiveness. The research identifies 39 distinct experiences involved in reading magazines. We propose that these experiences are a way of describing the media context for ads that appear in magazines....