Another way to measure success when delivering training for executives is to check in with leaders and employees directly. What are they seeing and experiencing after training? Consider conducting interviews, surveys, or 360 assessments to find out. Finally, keep track of your training metrics. Look...
SEO, or search engine optimization, is one of the most effective ways to promote a website, as it helps improve a site’s ranking on Google and visibility in other search engines. Unlike paid search ads, SEO is totally free - the competition is open to everyone, based on the quality of...
Now that you have tools in place to measure your performance and target the tight audience, let’s dive into the strategies that will get the word out about your brand. Good marketing will make people notice you enough to want to learn more, and bring in more sales. Great marketing will ...
With83% of executives and 84% of employeesranking having engaged and motivated employees as the top factor that significantly contributes to a company’s overall success, it’s a no-brainer that maintaining high levels of motivation should be a prime focus for leaders. Let’s check out just a...
What are the top three ways to measure the effectiveness of a CTO as a business leader? Select up to 3. n = 122 Positive customer experience 30% | Efficient software development process 22% | High retention among engineering team 21% | Robust R&D 15% | Timely product updates 14% | We...
4 out of 5 customerswill change their mind about a business if it has negative reviews. 98% of consumersread online reviews before making a purchase. Source 7 Proven Ways to Manage Your Online Reputation in 2025 1. Conduct an online reputation audit ...
In the fitness industry, retaining clients can often feel like an endless marathon—but with the right strategies, you can cross the finish line with lasting success. The secret to staying ahead isn’t just about offering dynamic workouts or outstanding customer service; it’s about...
But what does “team effectiveness” really mean, and how can companies foster and measure this important driver of success?About the authorsFor the past five years, McKinsey has researched how agile ways of working impact business outcomes. We analyzed data from more than 1,700 teams in 75 ...
These objectives will shape the rest of your strategy—from the approaches you take to the metrics you use to measure success. Make sure your goals are SMART—specific, measurable, achievable, relevant, and time-bound. For example, your goal for a specific campaign may be to increase your sa...
When doing this, try to think long term. For short-term goals, you can use your marketing plan. To help you better understand this, let’s go back to my travel business example. Here would be my potential goals and how to measure them: Become the go-to accessory retailer among travel...