When posting comments on another blog, use your real email and web address, but don’t be nakedly self-promoting.What do you think? What would you add? What are your most effective strategies? Have you seen good counter-examples where the “accepted wisdom” is in fact the wrong w...
8. Use social media automation tools to stay consistent Consistency is key when it comes to posting content online and creating a marketing calendar is one of the best ways to ensure you stay consistent. And in the digital age, you don’t have to create a print-on-demand marketing calendar...
Tinker, T, Dumlao, M & McLaughlin, G 2009, 'Effective Social Media Strategies During Times of Crisis: Learning from the CDC,HHS,FEMA, the America Red Cross and NPR', Public Relations Strategist, pp.25-39.Tinker, T. L., Dumlao, M. & McLaughlin, G. (2009). Effective social media ...
Tinker, T, Dumlao, M & McLaughlin, G 2009, 'Effective Social Media Strategies During Times of Crisis: Learning from the CDC,HHS,FEMA, the America Red Cross and NPR', Public Relations Strategist, pp.25-39.Tinker, T. L., Dumlao, M. & McLaughlin, G. (2009). Effectiv...
teasers that encourage your audience to click through. Just an average post like – Read this post to find out how to use social media to boost your business – is okay, but it won’t create as much of a buzz as one like – Are you using social media correctly to boost your ...
Brands can use AI tools to support their bidding strategies. The power of AI and social media is continuing to evolve daily and it's not exclusively found in the organic side of the coin. Paid media on social media is being shaken up due to AI j...
Strategies for Harnessing Social Media for Effective B2C Marketing Research and Product DevelopmentSimon, MarkUk, Toluna
To measure your results accurately, you need to use social media analytics tools. Google Analytics is a popular tool that can track the performance of your website and social media channels. Social media reporting tools such as Hootsuite and Sprout Social can provide in-depth insights into your...
5 Effective Social Media Retargeting Strategies: 1. Retarget Based on Specific URL Visits 2. Use Segmentation to Streamline Targeting 3. Fine-Tune Your Messaging 4. Run A/B Tests on Different Ads 5. Exclude Customers Who Have Converted
Use social media to respond to queries and customer complaints. A well-handled complaint canraise the profile of a business, completely turning around what might seem like a negative event. By doing so, you’re making your brand synonymous with helpfulness and responsiveness. Customers expect speed...