Pricing strategypricing teamsinformation processingorganizational designnew productsproduct innovativenessResearch indicates that creative ideas provide the seed for successful service innovations. However, little attention has been paid to understanding idea creation, especially for service innovations. Lead user ...
Use various methods to dive deep into the needs and desires of your target audience, understand their pain points, identify gaps in your competitors’ products, and ultimately, zero in on lucrative opportunities that can propel your business to new heights. While it can be tempting, simply findi...
Learn effective B2B pricing strategies and models to maximize revenue, from value-based to dynamic pricing. Plus tips to avoid common pricing mistakes.
Your pricing strategy should not be a one-time decision, but a dynamic and responsive plan that adapts to changes. Regularly reviewing your fee schedule, at least annually, is a proactive step that keeps you in control of your practice’s financial health. As everything around your practice i...
Consumer behavior can be influenced by several factors. Whether it isduring a time of recessionor as a result of high inflation, business leaders must keep in mind that consumers will tend to gravitate toward the “good” and “better” products rather than the “best” ones. The value ...
The opportunity to redeem a coupon also motivates consumers new to your brand to make their first purchase. However, pricing psychology—or the strategy behind how you price your products—goes beyond the dollars saved. 7 discounting strategies 1. Buy one, get one free (BOGO) The popular BOGO...
There is so much you could do togrow your business. You could develop new business partnerships, build new features for your product, or add new products and services. It’s an ever-growing list of seemingly good ideas. But you can only do so much with the time and resources available,...
Each strategy is: Tried-and-tested; Scalable (no one-and-done hacks); Free or cost-effective; Easy to learn and apply.Let’s get started! Search Engine Optimization (SEO) Search engine optimization is one of the most cost effective ways to acquire new customers. When done properly, your ...
As a Product Manager, I understand that a product offering is a combination of products, services, and pricing that a company offers its customers. To create a successful product offering, focusing on the key components that make it up is essential. In this section, I will cover the two ma...
The products or services you supply are the starting point for an exporting strategy. Every market has its own set of preferences and rules. Understanding those qualities is critical for a company looking to establish its export business. Conducting trade and market research will help you ga...