There are just two days left to get your entries in for our new digital marketing and ecommerce awards,#TheDigitals, so to give some last minute inspiration I’ve rounded up six examples of effective multichannel marketing campaigns. It follows a recent post that flagged upfive great examples...
While you may not be offering your customers a $179 bottle of wine, the event marketing strategy examples Rainbow Room provided are easy to implement. No matter what the event, a great theme (Bark in the Park? Milkshake Monday?) can get customers in the door and making purchases. Always ...
Singapore Airlines has harnessed its potential to create a unique and memorable airport marketing campaign. At Singapore Airlines, passengers can request a set of collectable playing cards during their flight, creating an engaging and interactive experience that promotes brand loyalty. Unlike traditional g...
In this guide, we discuss the components of campaign design. We also explain—with examples—how you can design your marketing campaigns. What Is a Campaign? What Is Campaign Design? Campaign Design: A Step-by-Step Guide Conclusion What Is a Campaign? In the business context, a campaign is...
The best promotional email marketing examples include direct, engaging text. You probably don’t want to read through dense paragraphs of dry information, and your email subscribers don’t, either. Stick to short, snappy lines of text that get to the point. ...
Learning about effective offline and digital marketing strategies may give you an idea of what you need to do. But it’s only through examples that you can learn how to put those strategies into action. That’s why we’ve put together this extensive list of effective marketing strategy exampl...
The idea behind these tools is that you can pop in a topic that you’re interested in focusing on and then see the top performing content by social shares. Once you have a few examples to reference you can then dive into those content pieces to learn why they’re being shared so much...
Producing event marketing with the intention of having your best customers or clients bring their friends An ad campaign designed to generate conversation “What all word-of-mouth campaigns have in common is a strategy of encouraging customer recommendations and conversation,” Fay explains. ...
Some great examples of directories you need to be in are: Yell Scoot Thomson Local Touch Local Freeindex Yelp Consider using a paid for service to handle everything from one dashboard.Moz Localis making good headway and is extremely easy to use, analysing problem areas and duplicate content....
While partnership marketing harnesses the power of other businesses, user-generated marketing taps into your audience. Any strategy that allows consumers to participate in a marketing campaign is considered user-generated marketing. The most common user-generated marketing strategy is getting users to use...