Rthoec ketdyne produceddemveolospt mofentht eofr tohcek Fe‐t1 ernocgkiente esnfgoinret,h wehAicmh weraisc athne sbpoaoscteerp ernogginrae mfo.r Ithwe ofirrkste sdtaogne otfh Ae pdoelvloe. lIonp ment of the F-1 rotthhckoe seo...
This study presents a signaling model of advertising for horizontally differentiated products. The central ingredients of the model are two important chara