But those numbers are pretty similar. It's just slightly more for resurrected users. And our marketing in general, most of our marketing goes into kind of these social media campaigns like what you've seen kind of on TikTok or YouTube or Instagram, etc. And those are actually really good...
In a statement to KDKA-TV, a spokesperson confirmed that Duo is in fact dead as part of a brand marketing campaign, but people shouldn't actually post their credit card information. The plot thickened on Wednesday when Duolingo posted a video to social media asking for help identifying the d...
” said Manu Orssaud, CMO of Duolingo. “This campaign allows us to continue that momentum in a way only Duolingo can – with humor, intensity, and a bit of chaos. We hope fans will accept Duo’s challenge to
“The attention started rolling in on posts about the Duolingo owl’s romantic relationships with other brand mascots and jokes about the company’s legal team trying to capture the mascot to keep it from posting online,” the article said. “Part of the social campaign’s appeal may co...
Also, if you study any Duolingo marketing campaign, they’ll try to make it more fun. All in all, value. Duolingo’s brand identity combines playful design elements, gamified approach, and an emphasis on social presence. This makes it recognizable and liked by millions of users. ...
The language learning app revealed that its mascot Duo—formally known as The Duolingo Owl—has unexpectedly died for its latest brand marketing campaign. "Authorities are currently investigating his cause of death and we are cooperating fully," the appsharedacross social media platforms Feb. 11. ...
10:00AM Duolingo and Netflix Partner to Launch 'Learn Korean or Else' Campaign Ahead of Squid Game Season 2 (GlobeNewswire) 10:00AM Duolingo and Netflix Partner Launch 'Learn Korean or Else' Campaign Ahead of Squid Game Season 2 (GlobeNewswire) Dec-09-24 04:05PM Gaming Industry Visionary...
The Social Media Grief Spiral View this post on Instagram A post shared by Duolingo (@duolingo) Naturally, the internet is processing this tragedy with the grace and poise of a raccoon on Red Bull. Brands are coming out of the woodwork, competing in the Hunger Games of unhinged mourning. ...
The Social Media Grief Spiral View this post on Instagram A post shared by Duolingo (@duolingo) Naturally, the internet is processing this tragedy with the grace and poise of a raccoon on Red Bull. Brands are coming out of the woodwork, competing in the Hunger Games of unhinged mourning....
Some comms and social media pros have praised Duo’s death as “one of the greatest social media stunts of all time.” Others found the whole campaign to be confusing. Now that Duo is back from the dead, it remains to be seen if the stunt was truly a success... Source: PRWeek ...