After 68 years of delighting consumers with donuts and drinks, Dunkin’ Brands has not only managed to stay relevant, but to thrive. The brand’s unwavering commitment to enhancing the consumer experience has been driven by two priorities: digital and donut innovation. Enter...
The article considers the use of social media in Internet marketing by the fast food restaurant chain Dunkin' Donuts. The company's use of an Internet video it created for the Vine platform of social media Website Twitter as television advertising in the cable television sports program "Monday ...
Dunkin’ Donuts has been, historically, more of a traditional advertiser, but one that has been doing the heavy lifting to evolve with the digital, social, mobile times, to organize its efforts around a central mission, and to attract a new generations of customers. This is a brand you...
My two kids and I were at Dunkin' Donuts, meeting my grandfather for a cup of coffee. My boys were 2 and 4 then. When the naughty little kid___his ice cream in the middle of the store, I turned to my grandfather for___. I was surprised to find him laughing. When I tried to...
相比之下,Dunkin ' 以Dunkin ' Donuts(甜甜圈)起家,并继续扩大其食品供应范围。 麦当劳的业务也并不是建立在咖啡之上的,它只是碰巧连咖啡也做得很好,还可以和其他美味的食物搭配在一起。 公平地说,麦当劳在上个季度也报告了重大亏损。 这是因为麦当劳和星巴克的国际业务都比Dunkin ' 大得多,后者的国际收入仅占总...
America Runs on Dunkin’ 實際上,Dunkin’ 這個甜甜圈品牌,正是過去大家熟知的 Dunkin’ Donuts,不過近年在營策略改變下,要主攻咖啡等飲品市場,公司高層不希望 Dunkin’ Donuts 給人「只賣甜甜圈」的印象,加上品牌標語「America Runs on Dunkin’」的推廣效果卓越,於是決定「把甜甜圈拿掉」,2019 年起正式將品牌名稱...
Dunkin Donuts Social Media Marketing Strategy Dunkin Donuts was quick to recognize TikTok’s potential as a growth platform. Thanks to a mix of influencer marketing and user-generated content campaigns, it has acquired over 3 million followers on the platform. The company prefers to partner with ...
Still, despite the warning consumers had that a name change might be afoot, not everyone on social media is embracing Dunkin’ Donuts sans “Donuts.” Check out some funny reactions to this news below: Please, Mr. Donuts is my father. Call me Dunkin'.https://t.co/zzcAZpYXsn ...
Dunkin’ and social media megastar Charli D’Amelio take their relationship to another level with limited-edition merch inspired by their most recent drink collab, the Charli Cold Foam.
旗下有知名甜甜圈连锁店Dunkin' Donuts、Baskin-Robbins等餐饮品牌的Dunkin',将以相当于每股106.50美元出售,以10月23日此交易最先传出的前一天Dunkin'收盘价计算,溢价近20%。 Inspire集团这项收购得到私募基金Roark Capital的金援,Inspire表示,买下Dunkin'后,该集团以美国国内市场销售额而言,将跃居全美第二大连锁餐厅集...