As fascinating as its journey to the top is, I bet you want to know about Dunkin Donuts’ marketing strategy, in particular. It’s a textbook example of how keeping the big picture in mind pays off when adding new products and expanding into new markets. No wonder it’s recommended ...
Below is the pricing strategy in Dunkin Donuts marketing mix strategy: Dunkin Donuts products are moderately priced and kept close to competition, as the company wants to make things affordable and attract more crowd. Dunkin Donuts is targeting the urban crowd of age 35 years and below. The pri...
Dunkin’ Donuts is boosting the customer experience in its drive-thru lanes with three-screen outdoor menu displays that can tailor ordering options by varying conditions, and likely one day, vehicle by vehicle. Menu display content tailored to each car and SUV is the “dream state”...
Promotion In promotion, they offer a holiday coupon in the month of December and they have their own logo and slogan. Besides that, they will prepare set lunch for their customer. Their other promotion method: television, newspaper, website, and the others. Place Dunkin Donuts is LEED cert...
Dunkin Donuts Promotion Strategy The marketing strategy of Dunkin Donuts is considered unique and apt in-store kiosks as it easily aligns the marketing mix elements with promotional tools like sensory marketing, event marketing, and social media marketing to attract customers, generate a strong presenc...