Create dummy coded variablesWilliam Revelle
Dummy variablesIn Componential Segmentation (CS) each component of each consumer profile, considered jointly with each component of the product profile, is supposed to contribute to the overall evaluation of the product. The CS focuses on the effect of interactions between the product profile x (a...
The CS focuses on the effect of interactions between the product profile x (a vector of dummy variables that describes the product) and the person profile z (a vector of dummy variables that describes the person in terms of a certain set of background characteristics) on preference for the ...
Gober, R. WayneThe DreamCatchers Group, LLCJournal of Management Information and Decision SciencesGober, R. Wayne (2003). Shifting the Interpretive Framework of Binary Coded Dummy Variables, Academy of Information and Management Sciences Journal, 1(6), 1-8....