When it comes to digital advertising, as mentioned before, a DSP allows marketers to bid on ad inventory in real time while targeting specific audiences based on accumulated data such as demographics, browsing behavior, and location. DSPs typically use sophisticated algorithms to optimize campaigns a...
Programmatic Marketing Targeting Healthcare Industries Viant’s healthcare solution aligns brands with data providers and pharma-approved inventory suppliers to connect with desired audiences. Benefits Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS). Depth in Data Onboar...
Programmatic advertising is the process of buying and selling of ad inventory in real-time through an automated bidding system. Imagine a digital marketplace where advertisers and publishers meet, but instead of handshakes and negotiations, algorithms do the heavy lifting. Here’s how it works: Cre...
While the term DSP can vary across industries, the DSP meaning in marketing is a demand-side platform. It is a piece of software that allows marketers to buy advertising through automation. By streamlining ad buying, marketers can focus on securing high-quality ad spaces that resonate with thei...
Marketing A quick recap on ATS Singapore 2014 July 9, 2014 Leave a comment It’s interesting that SAP Development Day coincide with some of the Advertising Industry Event this week, starting with ATS Singapore 2014 (Don’t ask me the meaning of the abbreviation) on Monday, Ad Tech 2014...
Now that we are well-versed in demand-side platforms, let’s delve deeper into DSP vs. SSP and discuss the SSP meaning in advertising and how it helps publishers. What is SSP (Supply Side Platform)? SSP or aSupply Side Platformis a software program publishers use to manage, sell, and ...
You do not need to keep refreshing your browser to see how much you have spent on your campaigns. Just sit back, relax, let our demand-side platform do the magic and see all the reports, statistics and numbers live in real-time. Our real-time reporting feature has helped many advertisers...
The Adobe Advertising DSP centralizes purchasing and optimizes digital advertising inventory across various channels, formats, and publishers, from display and video to Connected TV (CTV). It unifies advertising tech with marketing tech, providing a more consistent user experience across every ...
The Adobe Advertising DSP centralizes purchasing and optimizes digital advertising inventory across various channels, formats, and publishers, from display and video to Connected TV (CTV). It unifies advertising tech with marketing tech, providing a more consistent user experience across every ...
The serial data stream is time-division multiplexed (TDM), meaning that the same physical line can carry more than one type of information in serial order. In the case of the AD1847 application on EZ-Kit Lite, initiated in the last issue, the serial line carries both left- and right-...