Why So Many Smiles?(drug advertising on television)Eggerton, John
Macias, Wendy, Kartik Pashupati, and Lisa Stavchansky Lewis (2007), "A Wonderful Life or Diarrhea and Dry Mouth: Policy Issues of Direct-to Consumer Drug Advertising on Television," Health Communication,22 (3),Macias W, Pashupati K, Lewis LS. A wonderful life or diarrhea and dry mouth?
The present research explored several aspects concerning hazard/risk communication in direct-to-consumer (DTC) television advertising. Results indicated that participants frequently encounter DTC ads and some report information seeking as a result. Participants reported that their physicians will fill their ...
Overall, we found that direct-to-consumer drug advertisements occupy a large percentage of network television commercial advertising and, based on time and program placement, many ads may be targeted specifically at women and older viewers. Our findings suggest that Americans who watch average amount...
Also in July, a federal judge struck down a Trump administration rule that would have forced pharmaceutical companies to include the wholesale prices of their drugs in television advertising. (Reporting by Michael Erman and Carl O'Donnell in New York; Additional repor...
There are many direct to consumer advertising for prescription drugs. On television, magazines, radio etc, you see the most recent advertisements for prescription drugs. After some people see the advertisements they soon rush over to their doctor and their illness and life would be perfectly pain ...
The advertising of a prescription only medicine on television in New Zealand for the first time has upset the Ministry of Health, the Consumers' Institute, the New Zealand Medical Association, and the pharmaceuticals regulatory body, Pharmac. All have expressed concerns about the advertising, by Mer...
``Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs... AE Faerber,DH Kreling - 《Journal of General Internal Medicine》 被引量: 21发表: 2014年 Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-to-Consume...
Correction of misleading information in prescription drug television advertising: The roles of advertisement similarity and time delay Background: Prescription drug television advertise Betts,R Kevin,Southwell,... - 《Research in Social & Administrative Pharmacy Rsap》 被引量: 2发表: 2017年 ...
Current strategies used in direct-to-consumer drug advertising DTCPA uses different marketing tactics (e.g., positive imagery, movement/action happening on screen) to inhibit understanding of the risks or drawbacks associated with the drug. Although there are certainly some a...