2023). Firms increasingly try to track sales by following the links and discount codes given to influencers, and consequently, a larger part of influencer compensation becomes a percentage of sales (Geyser,2024b). However, while practitioners repeatedly discuss ROI as the desired...
As of March 2023, EarlySalary had an AUM of ₹ 1,963 Crores and a customer base of ~5 Lakh, primarily serving young, aspirational tech-savvy Indian customers. In August 2022 the company raised $100 Million Series D funding and PEL participated in this round as well, reinforcing our ...