OVO rapper/crooner PARTYNEXTDOOR drops the lo-fi vibing, seductive video for his single “Recognize” off hisPARTYNEXTDOOR TWOEP. Featuring a verse and an appearance from label boss Drake, rocking that limited
That December, NYC’s Nepenthes shop dropped “No New Friends” merch and an OVO hoodie design that can still be found today. Most OVO apparel stays true to Drizzy’s pre-established black-and-gold aesthetic. That aesthetic was heavily valued by the Toronto Raptors, who hired Drake to ...