As it headed into a new century, Dr Pepper/Seven Up faced a number of challenges, perhaps most importantly the continuing need to revitalize the 7 Up brand. By the end of the 1990s, the brand had fallen to the number nine position in the U.S. soft drink market. A series of ad camp...
Principal Subsidiaries:Oetker International GmbH; Langnese Honig KG; Agrano AG (Switzerland); Henkell & Söhnlein Sektkellereien KG; Hamburg-Südamerikanische Dampfschiffahrtsgesellschaft KG; Binding-Brauerei AG; Bankhaus Hermann Lampe KG (70%); Meyer & Beck Handels-Kommanditgesellschaft; Brenner's ...