China's popular short video platform DOuyin has captured the attention of young generations. In 2024, 73 percent of Douyin users in China were below 36 years old, with the largest user group from the age between 24 and 30. Records:
As Douyin continues to grow and evolve, it is clear that the platform will play a pivotal role in shaping the future of luxury marketing in China. Brands that successfully harness the power of Douyin’s unique ecosystem will likely gain a competitive edge in China’s lucrative luxury market. ...
A brand index on TikTok's sister Douyin shows Guucci, Ralph Lauren, and Louis Vuitton are the top luxury brands in China in March 2025.
Most popular social media and video App in China. News, History, Chinese cultures, Languages, Tips and Tricks, and Trending, and so on, all covered.
Known as Tik Tok outside of China, Douyin was launched by parent company Bytedance in 2016. Like its global counterpart, Douyin was created as a short video social media platform. Douyin is second only to WeChat, China’s ubiquitous super-app, in terms of popularity as a social media plat...
Also, Douyin’s eCommerceGlobal Shopping– a trading platform provided by Douyin for overseas brands to sell their products in China – provides a one-stop-shop for affluent Chinese consumers to purchase “recommended products”. Again, this is a great channel for international brands to establish...
Over 89% of Douyin’s users are under the age of 40, and over 49% are under the age of 30. This makes Douyin a great platform for global firms as it accounts for around50.8% of China’s population. 68% of all Chinese social media users have a Douyin account and routinely use it....
Douyin, also known as TikTok, is ahot spot for beauty brandsin China. L’Oreal made big saleson Douyin with help from music star Ouyang Nana and the Palace of Versailles. Chinese-style beauty, called “Douyin makeup,” is getting more popular thanks to influencers and e-commerce on Douyi...
By Josh Ye HONG KONG (Reuters) -TikTok owner ByteDance said on Wednesday that Zhang Nan has resigned as the CEO of Douyin Group, the popular short video platform's sister app in China, while assuming a new role to shepherd ByteDance's video editing app. ...
Double 11 is one of the biggest sales festivals in China with a strong power of promotion. Douyin is also participating in the Double 11 sales festival, and the following are the Top 10 categories in the Double 11 of 2022. While in the past all the Chinese customers were purchasing on ...