DoubleClick推出了DDM(DoubleClick Digital Marketing)这一全面解决方案,由多个产品和服务组成,包括DCM、DRM、DBM、DS等四个平台,它们可以满足不同平台的衔接需求,实现无缝连接,使营销效果最大化。 DCM(DoubleClick Campaign Manager),是DDM的核心平台,今年9月份我们在原有DFA(DoubleClick for Advertiser)基础上,从用户界面...
12月14日,谷歌DoubleClick大中华区总监黄吉乐接受21世纪经济报道记者独家专访时介绍,DoubleClick目前在中国的DoubleClick Ad Exchange(ADX,广告交易平台),已经有40家DSP(需求方平台)接入;而DDM(DoubleClick Digital Marketing platform)针对广告主和代理机构的全面的解决方案)和DFP(媒体托管式解决方案)等产品也均已落地中国。
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The DoubleClick 'DART' ad server, which agencies use to manage directly-bought ad placements, has been renamed the Digital Marketing Manager. Google has also introduced a new Bid Manager tool, and is migrating Invite Media customers — Googlebought that companyin 2010 — over to it now. Google...
What does the announcement of Google Marketing Platform mean for better marketing integration and reporting? Here’s what digital marketers need to know:DoubleClick Search is now being replaced with Search Ads 360 DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center are being ...
-Justyna Valente, Digital Marketing Manager, TAP Portugal Faster, smarter marketing According to a recent study of global marketing organizations by Bain & Company, speed in decision making separated the leaders—the top 20 percent of respondents based on revenue and market share growth—from the la...
The article reports on developments made by Internet company Google with its DoubleClick digital marketing and advertising platform. DoubleClick vice president of display advertising Neal Mohan has a...
announcedthat DoubleClick Digital Marketing, DoubleClick Ad Exchange, and the Google Display Network are going 100% HTML5. Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into DoubleClick Campaign Manager, DoubleClick Bid Manager, or AdWords. ...
The new brand ‘Google Ads’ and ‘Google Ad Manager’ names will roll out within the next few days and weeks, and Google will unveil the new smart campaigns in its Marketing Live Event on the 10th of July. Shubham Grover Shubham is a digital marketer with rich experience working in the...
Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora. Bid Manager now offers customers the tools needed to reach audience...