Fundraising emails can be sent to just about any supporter. However, they shouldn’t be used to ask for major gifts or as a substitute for face-to-face conversations.Instead, emails can be used to solicit small-
We acknowledge that while SOI data cover the vast majority of donations in the nonprofit sector, it covers larger nonprofit organizations. Therefore, our findings should be interpreted with caution regarding their generalizability for smaller nonprofit organizations, whose donors may not be impacted by i...
In another example, when organizing a fundraising event for breast cancer, “breast cancer” can be used as a keyword. Further, if the fundraising event is a breast cancer walk, “runner,”“walker,” and “breast cancer” may be used as keywords. In some cases, the keyword (or keywords...
Those were comments from people who took part in the Breast Cancer 3-Day Walk held in Washington, D.C., last month. People walked thirty-two kilometers a day for three days to increase public awareness and raise money to fight breast cancer. Two thousand people registered for this year's...