This model was applied in assessing the position of the different Kenya's tourist attractions within the choice sets as perceived by the domestic tourist market.RAYVISCIC MUTINDA NDIVO, DrLAP LAMBERT Academic Publishing
According to John Chirchir, interim CEO of the Kenya Tourism Board (KTB), the domestic market is a big area that has the ability to maintain Kenya’s tourism business if properly explored through various initiatives such as exploiting music festivals. “We believe that by capitalizing on th...
NAIROBI, June 23 (Xinhua) -- Kenya's tourism marketing body Thursday launched a domestic tourism marketing campaign aimed at revitalizing the tourism industry which is recovering from COVID-19 restrictions. The Kenya Tourism Board (KTB) said the campaign is tailored to support the sector by rally...
NAIROBI, Nov. 13 (Xinhua) -- As December approaches, Simon Ochieng, a resident of Kisumu, western Kenya, knows too well that he must rush against time if he is to get good business from holidaymakers. Ochieng, who has two homes in the county that borders Lake Victoria, has been sprucin...
Early this year, the TRI estimated that it would take another three years before arrivals in Kenya rebound to the pre-Covid levels, pointing to prolonged pain for the tourism sector. The institute said it expects international visitors to hit 2.2 million in 2024, slightly surpassing the 2.1 m...
Kenya has depended on earnings from international tourism but this revenue has beendeclining since 1994. Reasonsfor decline have been due to insecurity, global terrorismand competition from other destinations such as South Africa and Egypt. As any otherbusinessthat is experiencing a downturn, new stra...
Domestic Tourism Domestic tourism can be described as tourism involving residents of one country traveling nationally. It does not involve the crossing of international borders at entry points. As early recorded history provides a glimpse into ancient practices, domestic tourism is in fact the first ...
This trend is anticipated to bolster tourism in regions such as the US, Europe, and Africa. Countries like Kenya, Gambia, Seychelles, and soon Rwanda are enhancing this appeal by easing visa protocols for fellow African continent explorers, promising a richer tapestry of cultural exchanges and ...
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“These events picked up in terms of profile and made Kenya still relevant in people’s minds contributing to performance,” he said. Tourism was among the worst-hit sectors by the pandemic following the closure of borders and cancellation of flights, as economies globally moved to control the...