Partly because, as a general rule, the Nestlé way is to deal with authorities directly rather than through the press. Nestlé India execs also say they were still gathering facts and doing as much testing of their own as possible. But what’s the use of data if you don’t explain yours...
Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioneredited by Hans-Dieter Klingemann and Andrea R?mmele. London, Thousand Oaks CA, New Delhi: Sage, 2002. 192 pp. Index. Tables. Charts. $dollar;105.00. ISBN 0-7619-6 ...