League of Legendsis also one of the most-watched games onYouTube, with approximately 14 millionchannelsubscribers and billions of views. Though the company does not utilizeYouTubeads to generaterevenue, other sponsors in official game videos are clearly visible. eSports tournaments Riot Games sells ...
Today we are laying down the final puzzle piece with a new marketing campaign for the PS3 and the introduction of its new tagline, “It Only Does Everything.” You may remember our MLB ad from earlier this year where we introduced Dustin Pedroia’s “Dear PlayStation” spot and our ...