Here's where the Seattle Kraken come in. Last year, the NHL team's TikTok embraced BookTok, and started posting content aimed at that audience. One ofits earliest videosmentioning BookTok posted by the team featured Alex Wennberg drinking water it read, "what is booktok and why do they ...
in Islamabad, Pakistan. Walmart said Thursday, Aug. 27, that it's interested in teaming up with Microsoft to buy the U.S. business of TikTok, the popular Chinese video app. (AP Photo/Anjum Naveed, File)
The first lesson is that the world has changed. Selling products using women’s bodies is very last decade. The Weinstein scandal and the #MeToo campaign signalled a tectonic shift in the feminist movement that was heard around the world, Pakistan included. Post that, locally, controversial but...