Real-Time Retail and SHEIN’s Approach:SHEIN adopted a real-time retail approach, where fashion trends are translated into clothing collections within days or a week. Thisstrategyinvolves instantaneous data collection,analysis, anddistributionto offer customers a personalized shopping experience. Digital M...
Sheinisexploring plansto build a factory in Mexico as one of its manufacturing hubs outside China, which could shorten shipping time and cut distribution costs for customers in Latin America and USA. Earlier this month Ireportedthat Shein is creating a hub in Brazil. Amazonopenedthe first phase...