One of the advantages of shipping from China is the close access to manufacturing centers, which SHEIN takes advantage of. This direct access enables SHEIN to ensure that its products have consistent quality and feature the latest designs. It also helps SHEIN maintain competitive prices, as ...
SHEIN was founded as SheInSide and exclusively sold wedding dresses. In the early days of the company, it operated like many other fashion retailers. Xu would scour the Chinese wholesale clothes market for items he thought had the potential to be popular in Western markets. Products were advertis...
SHEIN is an international B2C fast fashion eCommerceplatformfounded in 2008 by Chris Xu. The company improved on the ultra-fast fashionmodelby leveraging real-time retail, which quickly turned fashion trends in clothes’ collections through its strong digital presence and successfulbrandingcampaigns. De...