SHEIN’s Establishment and Evolution:SHEIN, a B2C fast fashion eCommerce platform, was founded in 2008 by Chris Xu. Initially focused on selling wedding dresses, the company shifted itsstrategyover time to become a women’s clothingbrandwith its own supply chain. SHEIN’sbusiness modelcapitalizes...
SHEIN is an international B2C fast fashion eCommerceplatformfounded in 2008 by Chris Xu. The company improved on the ultra-fast fashionmodelby leveraging real-time retail, which quickly turned fashion trends in clothes’ collections through its strong digital presence and successfulbrandingcampaigns. De...
SHEIN is an international B2C fast fashion eCommerceplatformfounded in 2008 by Chris Xu. The company improved the ultra-fast fashion model by leveraging real-time retail, quickly turning fashion trends in clothes collections through its strong digital presence and successful branding campaigns. Zara Bu...