After many internal collisions and confrontations, Songmics Home has reached a consensus on how to achieve a balance among brand, market and cost: brand work does not mean just spending a lot of money, and sales volume is not the only measurement result of brand. Brand work is a brand buil...
being relocated abroad either by an organization, by self-initiation or directly employed within the host country” (McNulty & Brewster,2017: 46). This definition goes beyond the much-studied expatriates assigned to work in a foreign country by their company to include people across the world who...
the replacement cycle of Chinese families is often as long as five to ten years. The repurchase rate of durable consumer goods is low, and the strategy of large single products is difficult to work. However, the advantage is that the market demand is relatively stable. Even...
This ambiguity leads buyers to question the credibility of companies positioning their products as being green but are not actually sustainable. Hence, this study suggests that greenwashing leads to consumer confusion, which then creates negative WOM about greenwashed products/services. Third, high ...
There’s also some skepticism about what Trump could actually put in place, despite his campaign promises. “He talked a big game with tariffs in his first administration, and he only ultimately put them on a handful of goods,” said Kodali, from Forrester. Biden then kept some of ...
Bro culture bros (distinguished by their frequent use of bro) may use this word interchangeably with “dude” to refer to someone without actually commenting on their relationship. Broski is less popular than the word bro and is a loose synonym for dude, brother, or buddy. Some alternate ...